The first prompt in this game says it all:
A games action designed for kids 7-12 on Google Assistant based on the kids' magazine's best-selling book. This multiple-choice game allows for an expansive world of questions that range from day to day things that tickle the funny bone like: Why is a basketball orange? To inadvertently learn more than just a basic answer.
Role: Conversational Designer, Persona Designer, Talent Coach
Team: Robert Sosin (Senior Conversational Designer), Yina Smith-Danenhower (Conversational Designer)
Persona Development
We started the project by gathering requirements and understand the clients' objectives for the project:
1. Engagement: Test Google Assistant/voice as a new engagement channel
2. Awareness in the Home: Content partner to promote the experience to drive discovery & repeat usage
3. Content distribution and engagement at scale
4. Extend 25 year history of trust in classrooms to the home
5. Accelerate content development to multimedia platforms
6. Be available wherever and however kids and families need us
Based on these client objectives, the senior designer and I came up with a few options for a persona that will appeal to kids of that age range. Since the client want it to be similar to a game show, we have two characters - the host and the announcer.
Based on these options, Robert and I recommended option A for the host, and option D for the announcer. The client picked option 3 for the host, with the idea of creating a "big brother" kind of figure for the host. I went with that and use option D for announcer as recommended.
Flow Architecture
After the client agreed on the persona, I set out to map out the flow architecture for the action.
Overall Architecture
We broke the intents into New Game intent, Continue Game intent, play game through assistant intent, how to intent, rude intent, out of grammar intent, help intent, and repeat intent to cover all the use cases. I then went ahead to map these flow out.
Individual Flows
To view each flow in details, go to miro.
After determining the overall architecture of the action, we set out to start writing the script. There're 100 questions of 3 levels. Kids who passed level 1 can advance to level 2, and so on. We wanted to create a sense of challenge for a wide range of age groups (7-12).
Out of the 100 questions, there're 6 categories, animals, earth/space, human body, science, history/world culture, and sports/technology. The kids get to choose category that they are interested in for each question, each level has 5 questions, and if they got a certain number of points, they get to move to the next level.

Category screen

A great deal of time was spent on refining the questions so as to produce an "easy, intermediate, and difficult" level of questions depending on the probability of each answer and the way the answers are phrased.
After the kids answered the questions, we then provided a detailed explanation whether the kid got it right or wrong, for educational purposes.

Explanation Screen

Link for full script.

Try out our action by saying “Hey Google, talk to That’sWhy!”
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