Research goals
To better understand how users decide on a tattoo design. (where do they look? Who do they trust? How long does it take?)
To document what existing apps or websites users use currently to pick design and make appointments, and document their pain points.
To determine what tasks users would like to complete using an online tattoo app.
To learn how tattoo artists currently get their business and market their shops.
To better understand in what context do users browse tattoos and communicate with artists.
After collecting the data from surveys and interviews, I used affinity diagrams to analyze the results. Based on the findings, I then extracted some insights about users and artists.
Tattoo Lovers' Insights
Tattoo Artists' Insights
User Journeys
User Task Flow
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